Your roadmap to building a profitable art licensing career

A 6-month mentorship to transform your portfolio, get stocked by major brands, and earn a full-time income doing what you love.

You've got the talent. Let's turn it into a profitable career.

The Art of Collections™ is your step-by-step roadmap to building licensable collections, getting paid for your art, and finally feeling like you're doing this art licensing thing right.

The secret sauce that makes this program different?

It's not just another course that's going to sit on your virtual shelf.
We're in it together.

World-Class Education

Expert instruction and insider knowledge from top licensing artist - Cat Coquillette

7+ hours of in-depth training on designing in-demand collections, pitching like a pro, and earning more from your art.

Action, Not Overwhelm

Feedback, community, and a clear business roadmap. The most valuable piece of this program is that it will get you to take action. With 6 months of mentorship and accountability, you'll never be stuck wondering, "What now?" Get a clear business action plan to follow, feedback from Cat and your peers, and support inside The CatCoq Collective™, our private, high-level artist community.

You don't need another course that leaves you with more questions than answers.

You need an actionable program with a proven system, real momentum, and a creative community that has your back.

Here’s what my students are saying:

You're ready to go full-time with your art, but the business side feels like shouting into a void. 😩

Let's be real: making beautiful art is only half the battle.

If any of this sounds familiar, you're not alone...

❌ You're stuck spinning your wheels...

🥵 You're burned out from a job that drains you. You want to find joy in your work and make a living from your passion, art.

🤯 You've taken the courses, watched the tutorials, but real income? Still elusive.

👎 You're second-guessing everything. Is your art good enough? Marketable? What are companies even looking for?

😰 You're drowning in decisions...

🤷‍♀️ You’ve heard you should work in collections — but what does that even mean?

🫤 You feel directionless, creating random art without a clear vision.

🤦‍♀️ You’re totally overwhelmed with the business stuff. You don’t know what to focus on first that will help you actually make progress.

I get it… I’ve been there!

Hi, I’m Cat! 👋 And not long ago, I was right where you are now.

When I first started selling my artwork in 2014, I was desperate to make a little extra income. My dream? To leave my 9–5 and become a full-time artist.

So I did everything I could think of:

  • Hauled my prints to craft fairs at the crack of dawn

  • Shared my work on social media, but it felt like such a slow grow

  • Cold-pitched my work to brands and heard... crickets

I was throwing spaghetti at the wall, hoping something would stick.

It was frustrating, overwhelming, and honestly? Pretty lonely.

It felt like I was shouting into the void.

But fast forward to today…

🌴 My art licensing income brings in 6-figures a year that allows me to travel the world full-time (and that’s from art licensing alone — not including teaching!)

🎯 My art has been licensed on over a million products and I work with dream brands like Target and Anthropologie.

🖼️ I’ve developed a recognizable signature style and my friends and family love to tell me when they find my artwork out “in the wild”.

😻 I get to live life on my terms. Sometimes that means answering emails with a kitten on my lap in Thailand, sometimes it means drawing on my Airbnb balcony overlooking the Amalfi Coast.

Safe to say, I’ve come a long way since I was shouting into the void 10 years ago. 😅

My artwork has gotten me some pretty high-profile brand associations over the years!

So what changed?

I stopped trying to do it all and started focusing on the right things.

I studied what brands actually wanted from artists

I created cohesive, high-impact collections

I pitched strategically with a strong portfolio that did the talking

It’s not magic. It’s not luck.
It’s a system.

And it’s the exact system I’ve built into The Art of Collections™, so you don’t have to waste years figuring it out like I did.

Ready to stop guessing and start growing?

Introducing…

The Art of Collections™

A 6-Month Mentorship to Launch (or Level Up) Your Art Licensing Career

In this action-driven, community-powered experience, you’ll learn how to:

✅ Build a portfolio that stands out

✅ Design strategic collections with massive selling power

✅ Pitch with confidence and land licensing deals

✅ Turn your art into a full-time career that gives you freedom, joy, and stability

If you’ve been craving a clear plan, expert feedback, and a community that shows up for you, you’re in the right place.

Your 6-Month Roadmap to Turn Your Art Into Income

Tired of taking courses that have big promises but don’t actually get you results? Me too! That’s why I designed The Art of Collections™ to be different.

It’s so much more than just a “course.” It’s a 6-month Accelerator with a curriculum, feedback, accountability, and support.

I’ll walk you through the exact steps I took to go from selling a few prints online to licensing my art on over a million products with brands like Target, Anthropologie, and more.

Every month, you’ll:

Complete one strategic collection based on detailed, trend-backed prompts

Take one business-building action (like pitching or refining your website)

Get feedback and support from me + a community of high-level artists

You’ll finish with a client-ready portfolio, a clear plan, and hopefully a few dream art licensing collaborations!

  • “I think this course is great for you if you can create artwork that has commercial potential but you don't know what to do next. Or if you want to be licensed but have stalled anywhere between creating art and making money from it.”

    ★ ★ ★ ★ ★
    Ellie P.

  • “There is an invaluable amount of information. And the best is that it’s not just theory; it comes from experience from Cat and the entire community. It’s incredible to be able to talk with people who share the same passion and interests.”

    ★ ★ ★ ★ ★
    Flor M.

  • “The format, information and shared knowledge from Cat exceeded my expectations. The engagement with the community has also blown me away! The support and feedback has been so valuable.”

    ★ ★ ★ ★ ★
    Nidia A.

  • "The last live call blew me away with how much great content was included. The active community has really set this apart from other courses. I feel like I can ask a question and get tons of great feedback from multiple community members."

    ★ ★ ★ ★ ★
    Ursula F.

Here’s what’s possible with a few months of dedication to your business:

Two deals & a magazine feature!

Alexandra dove into the program headfirst after quitting her job in IT to focus on surface design. She’s creating collections more prolifically than ever. Since joining the program, she has landed two licensing deals and been featured in Uppercase magazine!

Rosalinde’s breakthrough year!

Rosalinde has leaned on the community in the CatCoq Collective™ to help her navigate her licensing deal, refine collections, and share encouragement when times have been tough. Here’s what she had to say about her experience: “Since joining, I have made the most progress in my business to date. I have so many collections and a licensing deal. And it definitely wouldn’t have happened without The Art of Collections.” –Rosalinde

😻 The CatCoq Collective™:
Where the Magic Happens

Here’s what makes this program different from the other courses out there:

You won’t be doing this alone.

Inside The CatCoq Collective™, you’ll be surrounded by a vibrant community of artists working toward the same goals. Plus, you’ll have l to ask me questions and get my eyes on your work for the entire six months. Ilalsogetam not just going to send you a few course videos and then ghost you. 👻

You’ll get:

☎ Monthly live calls with me (Cat!) for Q&A + portfolio reviews

🎤 Expert guest speakers, including my actual licensing agents coming in August to share what gets artists signed

👯‍♀️ A buzzing artist community with real connection and helpful feedback

📣 Feedback on your collections before you pitch them

🎯 Ongoing accountability to keep you moving forward

This community is powerful.

People are constantly posting licensing leads, sharing behind-the-scenes insights, and cheering each other on. 

You’ll be supported. You’ll be seen. And you’ll stay on track.

  • "The amount of support is unreal. Cat is always in the Collective answering questions and comments, and then her monthly calls are full of even more information."

    ★ ★ ★ ★ ★
    Jessica M.

  • "The community is lovely, engaging, and encouraging and unlike a lot of other courses out there, Cat is involved and engaged in all of it!"

    ★ ★ ★ ★ ★
    Tori Carpenter

  • "Knowledge sharing and the encouragement from the community make me push myself further. I get a lot of insights from the portfolio feedback."

    ★ ★ ★ ★ ★
    Jenn Y.

  • “The help from the community has been beyond any other course I’ve taken. The feedback (actual meaningful critiques!) and everyday support like tips and comments on our posts are what make this course so special.”

    ★ ★ ★ ★ ★
    Karen P.

In addition to Cat’s mentorship, you’ll also hear from industry pros, agents, and working artists who know exactly what it takes to succeed in licensing.

Past speakers include:

Get instant access to the recordings of their sessions when you enroll!

Alayna Perrault

Marketing Strategist | Alayna Creative

Alayna brings expert strategies in email marketing and pitching to help creatives grow their audience and land dream partnerships with confidence.

Meagan Williamson

Pinterest Expert | Pin Potential

Meagan helps creatives use Pinterest as a powerful search engine to drive traffic, grow email lists, and build sustainable marketing systems that work.

Krissy Mast

Licensed Artist & Creative Entrepreneur

Krissy is a highly successful artist in the art licensing space, known for her bold, playful style and standout partnerships with top retailers and brands.

Future speakers include:

Enroll today so you don’t miss these incredible speakers!

Your first live call in August will be with my agents from Jewel Branding & Licensing!

Carol White

VP of Art Licensing | Jewel Branding & Licensing

With 27+ years in art licensing, Carol is Cat Coquillette’s rep and a powerhouse at Jewel Branding, with 300+ partnerships and a legacy of industry leadership.

Bärbel Dressler

Pattern Designer | History Repeating

Bärbel is a pattern designer, historian, and educator who teaches artists how to design rich, historically inspired patterns that elevate their licensing portfolios.

Audra King

Founder & Business Mentor | She Loves Her Biz

Audra King is the founder of She Loves Her Biz and teaches creatives how to build values-driven businesses with smart, sustainable personal and business finance systems.

Get all my insider secrets:

From crafting client-ready collections to landing deals.

Here’s what you’ll learn over the course of this program:

Part 1: Design Collections That Sell

Uncover the strategy behind high-performing art collections. You’ll explore proven themes, study real-world examples, and learn how to generate fresh, marketable ideas so you always know what to create and the clear strategy for building a collection that sells.

Part 2: Create a Strategic Collection From Scratch

Follow my proven process for creating collections step-by-step. This module guides you from strategic brainstorming to final illustrations. You’ll learn about the different elements that make up a cohesive collection and how to tie them all together to create a show-stopping body of work

Part 3: Beyond the Basics: Advanced Collection Techniques

Learn how to quickly create new collections from repurposed, older artwork. You’ll learn how to design mini collections, product-category-specific collections, and more. Finally, we’ll explore how to strategically curate your work to appeal to different markets and clients, maximizing your portfolio's versatility and impact.

Part 4: Pitch, Present & Land the Deal

Present your collection in the best possible light and get it in front of the right people. I’ll share my proven templates to help you display your work beautifully. You’ll master both passive and proactive pitching strategies and use proven templates to reach out to potential clients without fear. You’ll gain clarity on navigating discovery calls, contract negotiations, and whether to work with an agent or go solo.

🏆 Real Progress. Real Wins.

When you commit to this process, things start to shift fast.

Whether it's finally finishing that first collection, landing licensing deals, or getting approached by an agent, our students are turning possibility into progress.

Aby is pitching– and getting noticed!

Just two months after joining the program, Aby was approached by an art licensing agent about working together! She’s also overcome blocks with pitching, and is proudly pitching the portfolio she’s built as part of this program.

Haley’s hustle is paying off!

Haley has been working on some amazing collections and recently doubled down on pitching her work. She made it a goal to get at least 5 pitches out no matter what. She heard back from an art director almost immediately!

Olga went from someday to right now

Olga was a beginner when she joined the program, and created her very first collection after joining. Now, she’s continued to grow her portfolio and is actively pitching her work. She was even asked by an author to illustrate a book cover!

“I’ve made more progress since this program started than the last eight months of dilly-dallying on my own.” –Olga

Maria set the goal & now her art’s on yoga mats!

Maria landed a deal in her dream product category — yoga mats! She came to the CatCoq Collective for feedback throughout her design process, and created something truly magical!

“Yoga mats have been on my dream list for so long. I currently have one from Society6 by Clara McAllister, and every day I look at it and think, how amazing would it be to have my own art on a mat? And now, it’s actually happening!” –Maria

You don’t have to wait years to see traction.

A month or two from now, you could be posting about your new licensing deal in The CatCoq Collective™. 😉

With the right structure, support, and guidance, you’ll be amazed at how quickly things can change.

Imagine where you could be 6 months from now…

You've seen what’s possible for other artists, now let’s talk about you.

If you show up, stay consistent, and follow the plan, you’ll stop spinning your wheels and start seeing what’s truly possible.

I can see it now…

🫶🏼 Your new collection just launched in Target (!!!). Your phone’s blowing up with texts and Instagram tags from your friends and family who spotted your art on shelves. They’re so proud of you and can’t believe they know a famous artist!

💌 Your inbox is full of replies from art directors. Not just polite “no thank you”s but actual enthusiastic “YES”s. You’ve built a body of work that people want. And they’re letting you know.

🤩 You get butterflies every time a new dream company pops into your inbox. And to be honest, you’re still a little star-struck that a buyer from Anthropologie knows your name and wants to work with you!

👩🏼‍🎨 Your days are no longer spent working towards someone else’s dream. You wake up excited to work because your “job” is dreaming up collections, making art you love, and running a creative business on your terms.

💝 The icing on the cake? You’re able to comfortably provide for yourself and those you love with your full-time art income. It’s a dream come true to do what you love every single day.

Sound like a dream come true?

Let’s make it happen together. I’ll be here to guide you every step of the way.

Is The Art of Collections™ Right For Me?

First and foremost, The Art of Collections™ will teach you the art of business.

You won't learn any specific art skills or programs.

Rather, this is for developing artists who are looking to refine their portfolio, learn how to design marketable collections, grow their art licensing business, and make a full-time living from their art.

Artists of all media and styles are encouraged to join. This accelerator helps artists across the board make strategic collections and pitch them well. Whether you’re digital or analog, there’s a space for you here!

The Art of Collections™ is perfect for you if:

🫵 You’re a motivated artist looking for accountability and support to break out of your part-time side hustle and finally take your art business full-time.

💸 Your portfolio is stagnant and not getting much traction or sales. You need expert support to figure out how to make it more attractive to your buyers and clients.

👀 You have the skills to create brilliant illustrations and repeat patterns, but you're struggling to get your art in front of the right people.

💰 You have a growing body of work, but need guidance on how to make it commercially-viable and find the perfect brands to pitch it to.

🫶 You’re still working on finding your signature style and want support and mentorship as you grow.

⏳ You’re serious about building a full-time career or lucrative side-hustle as an artist and are willing to dedicate the time it takes to make it happen.

🤑 Ideally, you have a few sales and licensing collaborations under your belt, but business has been sporadic and unpredictable. You want help to make your income more consistent and dependable.

📊 You have the art skills, but you’re unsure about the business-side of things. You want to feel comfortable in negotiations, and don't want to come across as inexperienced when working with clients.

This isn’t a good fit for you if:

🩹 You're looking for a quick fix and aren’t willing to put in the work to grow your art business.

⌛️ You're a complete beginner with big surface design dreams, but you only have a few pieces of original artwork and don’t have time to create more.

🚫 You’re a hobbyist who isn’t interested in making money from your art.

❓ You’ve followed a few tutorials but don’t know how to create repeat patterns or original illustrations.

Hey there, I’m Cat—your guide on this journey!

For over 10 years, I’ve built a full-time career as an artist while traveling the world. I’ve grown my art licensing income to six figures a year—and that’s just from surface design alone, not even counting my teaching business!

I’m not sharing this to brag (it still makes me super uncomfortable to talk about), but to let you know that you’re learning from someone who’s actually still doing this for a living every day. I’ve “walked the walk,” and now, I’m here to show you how to do the same.

Nothing makes me happier than helping other artists find the freedom to do what they love. I’ve taught over half a million students, and now I’m excited to bring all my knowledge and experience to you through The Art of Collections™.

Join me for six months of support as I hold your hand and guide you step-by-step in creating collections that will take your art career full-time. You’ve got this! 💪

But will this really work for me?

If you’ve read this far, I know you’re interested but may still have a few nagging worries holding you back. Things like…

I’ve invested in other big programs that didn’t work out. What’s so different about this one?

The Art of Collections™ is going to get you to take action. Some courses give you all the information, but leave you to figure out the rest on your own.

I don’t want to leave you high and dry! I know how helpful it is to have a little bit of guidance from someone who has gone before you. So I’m going to be here to mentor and guide you through implementing what you learn.

You’ll not only have a clear roadmap to follow in this program, but you’ll also have accountability and mentorship for six months so you actually follow through.

Deep down, I’m worried that I may not be talented enough to make it in art licensing…

So many artists struggle with imposter syndrome, myself included! Often, this feeling comes when we’re constantly comparing ourselves to others in the industry.

In this program, you’ll learn to combat this by making marketable art that is true to your unique artistic voice. You’ll also learn the exact steps for choosing motifs with strong selling power.

As you build your collections throughout this accelerator, you’ll gain newfound confidence knowing that you are following the exact steps I followed to build a multi 6-figure art licensing career.

I’m so busy, I’m not sure I have enough time…

Do you have a few focused hours a week? That’s all you’ll need to make your full-time art dreams a reality. I totally get it if you’re working a day job or busy caring for family. But if you’re serious about growing your art business, it’s worth carving out the time.

The best part? This program focuses on the essential tasks you need to do to see progress. You’ll have a clear, simple goal each month instead of feeling overwhelmed by trying to do all the things.

The industry is saturated. I’ve been on POD sites for years and haven’t made a single sale. How do I know this will work?

The reason you may be seeing slow sales isn’t solely because the industry is saturated. It’s because you haven’t found the right “home” for your artwork.

I’ve been following a lot of emerging artists, and the ones who are growing and making sales have a few things in common:

They have a cohesive and clear body of work, they’ve found the companies and customers that are the right fit for their work, and they’re prolific in the amount of art they create.

We address all three of these in The Art of Collections™ so you’ll be able to confidently find your place in this industry.

  • "I think this course is great for you if you want to be licensed but have stalled anywhere between creating art and making money from it."

    ★ ★ ★ ★ ★
    Ellie P.

  • "“I thought the whole process of creating collections was super complicated, and this course took away that belief and showed me how it can be done in a fun and zero complicated way.”"

    ★ ★ ★ ★ ★
    Elsa M.

  • "The class provided more in-depth knowledge than expected. I think the structure is great, thanks to the monthly challenges and the additional challenges that are provided."

    ★ ★ ★ ★ ★
    Shirley D.

  • "This is the course that really helps and pushes me to tailor and finalize my portfolio and start pitching."

    ★ ★ ★ ★ ★
    Jenn Y.

What Makes The Art of Collections™ Different?

This isn’t just another art course.

It’s a hands-on, business-focused accelerator designed to get you real results, whether you're just starting or ready to scale.

Works with your medium + style

No matter what tools you use or how your art looks, this program shows you how to create commercially appealing collections that align with your unique voice (and grow with you over time).

Mentorship from someone who’s already doing it

No gatekeeping here! I transparently share the knowledge I’ve learned over my decade in the industry and don’t hold anything back. You’ll feel like you’re sitting right beside me as I walk you through the exact steps I took (and continue to take) to build a 6-figure art licensing business.

6 months of focused, structured momentum

This isn’t a binge-it-and-forget-it course. You’ll get monthly action steps, expert guidance, and direct feedback from me and our community for six full months so you’re supported every step of the way.

Make art that gets you paid

You already have the talent, now let’s build the portfolio and plan that turns your work into income. You’ll create art that clients want to license and feel confident pitching to brands. With your newfound knowledge, you could be landing licensing deals in no time!

 FAQs

  • The Art of Collections™ opens back up for enrollment on July 22. If you’re on the waitlist, you’ll get 24 hours early access and can sign up on July 21.

  • The Art of Collections™ officially kicks off on Wednesday, July 30th with our first live call. You’ll get access to the educational content and the community immediately after signing up.

  • You have lifetime access to the course content and 6 months of access to the community, The CatCoq Collective™.

  • Portions of it are! The recorded program videos are entirely self-paced, so you can watch the videos on your own schedule. We also have a monthly live call and an active & engaged community, so you can interact with your classmates and get all your questions answered. 💪

  • No. This is the only place to access The Art of Collections™. This program contains more business education than I've ever shared before plus six months of structured support through a private high-level community.

  • Nope! The Art of Collections™ is not software-specific. You can use whatever art medium and software you prefer.

  • Nope! This isn’t a drawing class, and it's not specific to one single art medium. The Art of Collections™ is inclusive for all artists, no matter what artistic medium you prefer.

  • The Art of Collections™ is $1,997 when you pay in full or $367/month for six months. This will unlock lifetime access the program videos (7+ hours) as well as six months of access to structured support and mentorship through our community.

  • The Art of Collections™ is designed for artists at various stages of their creative journey.

    Whether you're an emerging artist building your first portfolio or an established designer looking to refine your collections, this program meets you where you are. We welcome artists with different levels of experience – from those creating their initial commercial work to those who've already secured art licensing deals.

    What matters most is your commitment to growth, your willingness to challenge yourself, and your dedication to developing a strong, cohesive portfolio that attracts art directors and potential clients.

    While the program offers advanced strategies, our curriculum and community support artists through every stage of portfolio development. You'll receive personalized guidance, monthly collection challenges, and comprehensive training designed to elevate your art licensing potential.

    Not sure if you're ready? We recommend starting with our free blog resources and bite-sized classes. When you're ready to take a significant step forward, The Art of Collections™ will be here to accelerate your creative business.

  • Yes! This program is for you if your goal is to grow your art business and make a thriving full time income through surface design and art licensing.

  • This program is for dedicated artists who are ready to get serious about taking their career to the next level. In order to get the most value out of this accelerator, you’ll want to have enough time to create an entire collection or mini-collection each month, participate in our community, and actively pitch your work. I’ll go through exactly how to do that in the program. I’d say that you need to carve at least a few hours a week to get the most out of this accelerator.

  • Great question. When I first launched this program, I offered extended community access as part of my inaugural round. It was my way of testing things out and gathering feedback while we built the foundation together.

    Now that the program is well-established and streamlined, community access is more focused: six months of support, feedback, and connection inside the CatCoq Collective™.

    This gives you more than enough time to get traction, build momentum, and take full advantage of everything offered. Future launches may include even shorter access, so if you're thinking about joining, now's the time to get the most value.

    You’ll still get lifetime access to all course videos inside The Art of Collections™.

  • My team and I will be happy to answer your questions. Just shoot us an email at hello@catcoq.com