A 6-month mentorship to transform your portfolio and earn a full-time income doing what you love…
…taught by someone who’s art has been licensed on over a million products sold worldwide!
Learn from an artist whose work has been licensed on over a million products — for brands including:
🏆 Real Progress. Real Wins.
When you commit to this process, things start to shift fast.
Whether it's finally finishing that first collection, landing licensing deals, or getting approached by an agent, our students are turning possibility into progress.
Indira signed her first licensing deal just 3 months into the program!
Indira joined The Art of Collections ready to transition away from client work, but had no idea how quickly things would move! Within three months, she secured her first licensing deal, and it wasn’t just one collection. The artwork selected came from the first three collections she created inside the program, following the monthly collection challenges.
Just two months later, her momentum had multiplied.
More of Indira’s artwork was accepted for a major wallpaper company!
She also designed a coloring book for a client
…aaaand she was selected to collaborate with Nike!
Five months into the program, Indira’s journey shows what can happen when artists combine structure, strategy, and follow-through. One deal turned into multiple opportunities, and her licensing foundation continues to support bigger and bigger wins. 👏
“Feeling very grateful, very encouraged, and more convinced than ever that this path works when you stay the course.”
–Shelly Craig
Shelly scored multiple licensing deals and saw her work selected for major retailers, all within months of joining!
Shelly’s journey inside The Art of Collections is a powerful example of what happens when strong artwork meets clear strategy and a genuinely supportive community. Time and time again, she credited the community for helping her refine her work and push her collections to a truly pitch-ready level.
That openness to feedback paid off quickly.
Within months of joining, Shelly landed her very first licensing deal with a fabric company!
And the momentum didn’t stop there. Just a couple of months later:
Shelly secured another licensing deal to license 30 pieces of her artwork for online and big-box retail
Her work is being considered for big retailers like as Target, Wayfair, Michaels, Macy’s, Nordstrom Rack, Amazon, Home Depot, Lowe’s, Walmart, and Kohl’s
She won an online challenge with the Reef Restoration Foundation, with her artwork selected for their 2026 product line.
She was interviewed and published by Visual Arts Journal
Shelly’s story proves that staying open to feedback, refining your work with intention, and trusting the process can lead to opportunities far beyond your first yes. One win turned into many, and her licensing journey is just getting started. 🚀
Jenn Yu landed her first licensing deal with her dream stationery company
Jenn spent years creating artwork but felt stuck and unsure how to break into licensing. Inside The Art of Collections, she built her first pitch-ready portfolio, gained confidence through personalized feedback, and started pitching consistently. That focus and persistence led to her very first licensing deal with her dream stationery company.
And she didn’t stop there!
Jenn studied what the company responded to, aligned her work with their aesthetic, and continued pitching new collections month after month. That strategy paid off in a big way.
Jenn’s wins include:
• Landing her first-ever licensing deal!
• Getting more artwork selected for another product line.
• Designing a 2027 planner to be sold at HomeGoods
• Building confidence through consistent pitching and portfolio refinement
A year earlier, Jenn had purchased a planner from this same brand in Hong Kong and told herself that one day her art would be there. Now, it is.
When your mentor meets you on vacation… and you end up licensing with the same company!
While Cat was visiting Hong Kong, she met up with Jenn for coffee. Jenn surprised her with a card featuring the very first design she created inside The Art of Collections, the same design that landed her first licensing deal. It’s a piece Cat truly cherishes.
Today, Jenn and Cat are both licensing with the same company, a full-circle moment that perfectly captures what’s possible when strategy, mentorship, and real connection come together.
You don’t have to wait years to see traction.
A month or two from now, you could be posting about your new licensing deal in The CatCoq Collective™. 😉
With the right structure, support, and guidance, you’ll be amazed at how quickly things can change.
You're ready to go full-time with your art, but the business side feels like shouting into a void. 😩
Let's be real: making beautiful art is only half the battle.
If any of this sounds familiar, you're not alone...
❌ You're stuck spinning your wheels...
🥵 You're burned out from a job that drains you. You want to find joy in your work and make a living from your passion, art.
🤯 You've taken the courses, watched the tutorials, but real income? Still elusive.
👎 You're second-guessing everything. Is your art good enough? Marketable? What are companies even looking for?
😰 You're drowning in decisions...
🤷♀️ You’ve heard you should work in collections — but what does that even mean?
🫤 You feel directionless, creating random art without a clear vision.
🤦♀️ You’re totally overwhelmed with the business stuff. You don’t know what to focus on first that will help you actually make progress.
I get it… I’ve been there!
Hi, I’m Cat! 👋 And not long ago, I was right where you are now.
When I first started selling my artwork in 2014, I was desperate to make a little extra income. My dream? To leave my 9–5 and become a full-time artist.
So I did everything I could think of:
Hauled my prints to craft fairs at the crack of dawn
Shared my work on social media, but it felt like such a slow grow
Cold-pitched my work to brands and heard... crickets
I was throwing spaghetti at the wall, hoping something would stick.
It was frustrating, overwhelming, and honestly? Pretty lonely.
It felt like I was shouting into the void.
Fast forward - my art’s been licensed on over 1 million products!
🌴 My art licensing income has brought in 6-figures a year that allows me to travel the world full-time (and that’s from art licensing alone — not including teaching, where I’ve taught over half a million students!)
🎯 My art has been licensed on over a million products and I work with dream brands like Target and Anthropologie.
🖼️ I’ve developed a recognizable signature style and my friends and family love to tell me when they find my artwork out “in the wild”.
😻 I get to live life on my terms. Sometimes that means answering emails with a kitten on my lap in Thailand, sometimes it means drawing on my Airbnb balcony overlooking the Amalfi Coast.
Safe to say, I’ve come a long way since I was shouting into the void 10 years ago. 😅
My artwork has gotten me some pretty high-profile brand associations over the years!
So what changed?
I stopped trying to do it all and started focusing on the right things.
I studied what brands actually wanted from artists
I created cohesive, high-impact collections
I pitched strategically with a strong portfolio that did the talking
It’s not magic. It’s not luck.
It’s a system.
And it’s the exact system I’ve built into The Art of Collections™, so you don’t have to waste years figuring it out like I did.
Ready to stop guessing and start growing?
Maria leveraged her art into paid commissions, a brand collaboration, and podcast feature
Maria’s experience is a perfect example of what happens when artists stop guessing, start designing with purpose, and put their work in front of the right opportunities. By leaning into strategy, Maria started seeing real-world traction almost immediately:
Maria landed three paid commissions after sharing her work on Instagram
She also successfully pitched her artwork to a luxury yoga mat company
She was invited as a guest on a podcast, expanding her visibility and credibility
But just as important as the wins was the mindset shift: Being surrounded by other artists on the same path gave her confidence she didn’t have access to before.
Hilary turned a client “no” into seven newly licensed designs
Hilary’s experience inside The Art of Collections is a powerful example of how professionalism, strategy, and follow-through can directly impact licensing outcomes. Instead of walking away after a pass, she leaned into our follow up strategy. Here’s what happened:
She pitched new designs to a wall art licensing client who had already licensed nearly 25 of her designs
The client initially passed on every new design she submitted
Hilary followed up professionally, asking for brief feedback to better tailor future submissions
The client revisited the work and decided to license seven designs they had originally passed on
Beyond the licensing win, this moment reinforced the value of the Pitch Follow-Up business step inside The Art of Collections. Hilary didn’t second-guess herself or disappear after a pass. She followed the exact follow-up framework taught in the program and converted a client ‘no’ into seven more licensed designs.
Kristin was selected for major publications and a Times Square billboard
Kristin’s experience inside The Art of Collections shows how intentional collections can lead to powerful visibility and credibility wins. By creating focused work and putting it forward strategically, her artwork began getting selected for high-profile opportunities:
Her collection was accepted for publication in Visual Art Journal, including a featured interview
She was selected for a four-page spread in Create! Magazine’s fall publication, celebrating female artists
She was chosen to have her work displayed on a billboard in Times Square
Each win significantly expanded Kristin’s visibility, credibility, and confidence as a working artist. Being selected repeatedly reinforced that her work resonated and that strategic collections can open doors to opportunities many artists never imagine.
Kristin’s journey shows how saying yes to visibility and putting your work forward can create momentum that builds on itself, one opportunity at a time.
Introducing…
The Art of Collections™
A 6-Month Mentorship to Launch (or Level Up) Your Art Licensing Career
In this action-driven, community-powered experience, you’ll learn how to:
✅ Build a portfolio that stands out
✅ Design strategic collections with massive selling power
✅ Pitch with confidence and land licensing deals
✅ Turn your art into a full-time career that gives you freedom, joy, and stability
If you’ve been craving a clear plan, expert feedback, and a community that shows up for you, you’re in the right place.
You've got the talent. Let's turn it into a profitable career.
The Art of Collections™ is your step-by-step roadmap to building licensable collections, getting paid for your art, and finally feeling like you're doing this art licensing thing right.
The secret sauce that makes this program different?
It's not just another course that's going to sit on your virtual shelf.
We're in it together.
World-Class Education
Expert instruction and insider knowledge from top licensing artist - Cat Coquillette
7+ hours of in-depth training on designing in-demand collections, pitching like a pro, and earning more from your art.
Action, Not Overwhelm
Feedback, community, and a clear business roadmap. The most valuable piece of this program is that it will get you to take action. With 6 months of mentorship and accountability, you'll never be stuck wondering, "What now?" Get a clear business action plan to follow, feedback from Cat and your peers, and support inside The CatCoq Collective™, our private, high-level artist community.
You don't need another course that leaves you with more questions than answers.
You need an actionable program with a proven system, real momentum, and a creative community that has your back.
Your 6-Month Roadmap to Turn Your Art Into Income
Tired of taking courses that have big promises but don’t actually get you results? Me too! That’s why I designed The Art of Collections™ to be different.
It’s so much more than just a “course.” It’s a 6-month Accelerator with a curriculum, feedback, accountability, and support.
I’ll walk you through the exact steps I took to go from selling a few prints online to licensing my art on over a million products with brands like Target, Anthropologie, and more.
Every month, you’ll:
Complete one strategic collection based on detailed, trend-backed prompts
Take one business-building action (like pitching or refining your website)
Get feedback and support from me + a community of high-level artists
You’ll finish with a client-ready portfolio, a clear plan, and hopefully a few dream art licensing collaborations!
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One of My Best Investments
"All the course materials and the CatCoq Collective have far exceeded my expectations! The feedback on our work is excellent, and the live calls are so good! This has been one of the best investments I’ve ever made."
★ ★ ★ ★ ★
–Alexandra Pinheiro -
Real Experience, Not Just Theory
“There is an invaluable amount of information. And the best is that it’s not just theory. It comes from experience from Cat and the entire community. It’s incredible to be able to talk with people who share the same passion and interests.”
★ ★ ★ ★ ★
– Flor M. -
Exceeded Every Expectation
“The format, information and shared knowledge from Cat exceeded my expectations. The engagement with the community has also blown me away! The support and feedback has been so valuable.”
★ ★ ★ ★ ★
– Nidia A. -
Blown Away by the Community
"The last live call blew me away with how much great content was included. The active community has really set this apart from other courses. I feel like I can ask a question and get tons of great feedback from multiple community members."
★ ★ ★ ★ ★
– Ursula F. -
1,000× More Informative Than Any Other Course
“I have taken other courses, and this course is 1,000 times more informative, and the resources are insane! I have always created artwork on the side, but never really knew how to properly promote myself, and this course definitely helps and gives you the tools you need to do so.”
★ ★ ★ ★ ★
– Dave Behm -
From Artwork to Income
“This course is great for you if you can create artwork that has commercial potential, but you don't know what to do next. It’s perfect if you want to be licensed but have stalled anywhere between creating art and making money from it.”
★ ★ ★ ★ ★
– Ellie Pankhurst
Rachel scored a wall art licensing deal for 2 images she created years apart
Rachel’s experience is a perfect example of how building a strong body of work and staying prepared can pay off, sometimes long after a piece is created. She was ready when the opportunity came.
She pitched her work and a wall art company selected two designs for licensing!
Rachel felt confident discussing exclusivity, territories, and royalties during the licensing conversation.
Being immersed in a community of working artists helped Rachel feel prepared, connected, and supported in a way she had dreamed about for years.
Rachel’s experience shows that strategic work doesn’t expire. When you build intentionally and understand the business side of licensing, past artwork can turn into present-day opportunities.
Shenequa licensed three illustrations for a paint set product line
Shenequa’s experience is a perfect example of how consistent portfolio-building and follow-through can lead to real licensing opportunities!
• She licensed three illustrations to a brand for use on paint sets
This win came while she continued building collections, reworking older artwork, and refining her portfolio
But just as important as the licensing win was the validation. Seeing her work move into production reinforced that her art is market-ready and desirable. Each licensed product builds credibility, confidence, and leverage for the next opportunity.
Katrina signed her first licensing deal with a major fabric company
Katrina’s experience is a perfect example of what can happen when artists stop waiting to feel “ready” and start taking strategic action. After years of hesitation and second-guessing, she committed to pitching professionally and following through.
Katrina signed her first-ever licensing contract with a well-established fabric company with major retail reach
This win came after she began using professional pitch decks provided inside the program.
She followed up on past pitches instead of assuming silence meant rejection (using our Pitch Follow Up business step!), which led to renewed interest and ultimately a signed contract!
But just as important as the deal itself was the shift in approach. Katrina stopped waiting for perfection, started pitching with confidence, and used follow-up strategically. The licensing deal validated years of skill-building and portfolio development that had previously gone unseen
Block 4 testimonials: “Here’s what’s possible’ - VIDEOS HERE? Jenn, olga, ann shen, jessica m, alexanra.
😻 The CatCoq Collective™:
Where the Magic Happens
Here’s what makes this program different from the other courses out there:
You won’t be doing this alone.
Inside The CatCoq Collective™, you’ll be surrounded by a vibrant community of artists working toward the same goals.
You’ll get:
☎ Monthly live calls with me (Cat!) for Q&A + portfolio reviews
🎤 Expert guest speakers, including my actual licensing agents coming in August to share what gets artists signed
👯♀️ A buzzing artist community with real connection and helpful feedback
📣 Feedback on your collections before you pitch them
🎯 Ongoing accountability to keep you moving forward
This community is powerful.
People are constantly posting licensing leads, sharing behind-the-scenes insights, and cheering each other on.
You’ll be supported. You’ll be seen. And you’ll stay on track.
Over 500,000 students have taken my courses.
Here's what they're saying:
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Unmatched Support and Access
"The amount of support is unreal. Cat’s monthly calls are full of even more information."
★ ★ ★ ★ ★
– Jessica M. -
A Truly Engaged Community
"The community is lovely, engaging, and encouraging and unlike a lot of other courses out there, Cat is involved and engaged in all of it!"
★ ★ ★ ★ ★
– Tori C. -
Community That Pushes You Further
"The encouragement and knowledge from the community make me push myself further. I get a lot of insights from the portfolio feedback."
★ ★ ★ ★ ★
– Jenn Y. -
Meaningful Feedback
“The help from the community has been beyond any other course I’ve taken. The feedback and everyday support like tips and comments on our posts make this course so special.”
★ ★ ★ ★ ★
– Karen P. -
Support That Leads to Progress
“Without a doubt, this community is by far the best one out there! The support and help that is provided to each other is amazing! Because of Cat and this amazing group of artists, I have created 5 collections, narrowed down my style, created a website, started pitching, and entered art calls!”
★ ★ ★ ★ ★
– Carrie M. -
A Shared Language That Makes Support Easier
”The community itself is very helpful. AND, having all taken the same course, we have the same language to be able to be there and understand and support one another.”
★ ★ ★ ★ ★
– Jane L.
🎥 Take a Peek Behind the Scenes
Wondering what it’s actually like inside The Art of Collections™ and our private community, The CatCoq Collective™?
I’ve got you covered.
I recorded a special behind-the-scenes video to walk you through exactly what you get when you join — from the course platform to our live calls to the community space where artists connect, ask questions, and share real wins.
If you’ve been curious about how it all works, this sneak peek is the perfect way to see the program in action before you join.
Learn from the Best in the Business
Top agents, other successful licensing artists, and industry experts share real strategies you can use immediately.
When you enroll, you get instant access to our full library of recorded guest sessions, plus you'll attend all future live sessions as part of your membership. These are honest insights and actionable advice from people doing the work at the highest level.
Carol White
VP of Art Licensing | Jewel Branding & Licensing
This was a really big deal for the community. I brought in my own art agent to speak directly to CatCoq Collective members, and she absolutely delivered! Carol gave an inside look that artists rarely get to hear, straight from one of the most aspirational agencies in the industry.
Carol broke down exactly what works, what does not, and what agencies like Jewel actually want to see when reviewing artist submissions. She dropped nonstop value bombs around portfolios, collections, contracts, social media, and strategy.
Bärbel Dressler
Artist, Pattern Historian & Educator | Bear Bell Productions
Bärbel unlocked how to develop more sophisticated, confident work without losing your voice. She showed how studying historical patterns becomes a powerful resource for understanding composition, flow, and visual hierarchy.
She broke down advanced pattern composition techniques, wallpaper-scale thinking, avoiding flat stamped repeats, and why some work feels elevated. She shared insights on blending historical styles with modern licensing trends and navigating cultural appropriation versus appreciation.
Alayna Perrault
Founder & Creative Strategist | Alayna Creative
Alayna broke down email marketing and cold pitching in a way that made both feel approachable and doable for artists building licensing careers. She walked us through building and using an email list with confidence, pitching consistently without getting derailed, and researching companies step by step so pitching feels strategic instead of overwhelming.
She shared real workflows to streamline the process, save time, and make pitching more actionable and efficient. This session was packed with tactical takeaways for artists ready to approach outreach and business growth with clarity and confidence.
Krissy Mast
Surface Pattern Designer | Krissy Mast Art
Krissy went from brand-new surface designer to full-time licensing income in under two years while raising four kids and working part-time. She got signed by a top agency and landed deals with major retailers.
Krissy broke down her exact approach to pitching and follow-up, how she built a recognizable portfolio that sells, why she made specific choices about her illustration style and color palettes, and her repurposing strategies that maximize every piece of art she creates.
Melissa Johnson
Surface Pattern Designer | Melissa Johnson Design
Melissa's session was a masterclass in attracting licensing opportunities without cold pitching. She shared how she built a successful licensing career organically through Instagram by showing up consistently and treating her feed like a professional portfolio.
She broke down how passive pitching actually works, how to build relationships with brands over time, and how professionalism and small value adds lead to repeat opportunities. She offered practical guidance on presenting work and making yourself easy to work with.
Audra King
Founder | She Loves Her Biz
Audra brought something artists rarely get real support around: money. She led us through personal finance foundations specifically tailored for creative entrepreneurs, breaking down what can feel overwhelming into something calm, clear, and genuinely empowering.
She helped members understand where their money is actually going, how to align financial decisions with personal values, and how small, consistent steps create long-term stability and freedom. This session gave artists the tools and confidence to start reading the numbers, make informed choices, and build financial systems that support their creative lives.
Charly Clements
Artist & Teacher | Fun with Drawing
Charly has found major success across licensing, commissions, and freelance work. She spoke openly about navigating setbacks, including losing 70% of her income overnight, and how those disruptions became catalysts for smarter growth.
She broke down her strategy for designing with product in mind, how she leveraged fast trend cycles in greeting cards to earn thousands per month, her approach to standing out in a crowded market, and how she navigated pitching and rejection with companies that eventually came back around.
Meagan Williamson
Pinterest Marketing Expert | Pin Potential
Meagan reframed Pinterest from "one more thing to manage" into a powerful, low-pressure system that works in the background. She broke down why Pinterest matters for artists building sustainable careers.
She showed how to use Pinterest intentionally to attract art buyers, licensing directors, and product developers through keyword-rich pins, hyper-niche descriptions, and strategic portfolio linking. Meagan demystified content loops and gave artists a clear path to building evergreen traffic that compounds over time without constant content creation.
Jessi Raulet
Artist | EttaVee
Upcoming February ‘26 speaker: Jessi is a global powerhouse in the art licensing world, known for her hand-painted, vibrantly optimistic designs that have turned her brand, EttaVee, into a household name. She's landed massive collaborations with brands like Target, Pottery Barn Kids & Teen, Anthropologie, and Hallmark.
Jessi built a licensing empire that spans home decor, stationery, apparel, and more. With a "bold move" philosophy and color confidence that resonates with 150k+ followers, she's built a signature style that catches the eye of top-tier licensing executives and translates into international retail success.
Get all my insider secrets:
From crafting client-ready collections to landing deals.
Here’s what you’ll learn over the course of this program:
Part 1: Design Collections That Sell
Uncover the strategy behind high-performing art collections. Explore proven themes, study real examples, and learn how to generate fresh, marketable ideas with a clear strategy for collections that sell.
Part 2: Create a Strategic Collection From Scratch
Follow my proven process for creating collections step-by-step, from strategic brainstorming to final art. Learn the elements that make a cohesive collection and tie them into a show-stopping body of work.
Part 3: Beyond the Basics: Advanced Collection Techniques
Learn how to quickly create new collections from older artwork. Design mini collections and product-specific sets, then strategically curate your work to appeal to different markets, maximizing your portfolio's impact.
Part 4: Pitch, Present & Land the Deal
Present your collection in the best possible light and get it in front of the right people. Master passive and proactive pitching with proven templates, navigate discovery calls and contracts, and decide on going solo or with an agent.
Imagine where you could be 6 months from now…
You've seen what’s possible for other artists, now let’s talk about you.
If you show up, stay consistent, and follow the plan, you’ll stop spinning your wheels and start seeing what’s truly possible.
I can see it now…
🫶🏼 Your new collection just launched in Target (!!!). Your phone’s blowing up with texts and Instagram tags from your friends and family who spotted your art on shelves. They’re so proud of you and can’t believe they know a famous artist!
💌 Your inbox is full of replies from art directors. Not just polite “no thank you”s but actual enthusiastic “YES”s. You’ve built a body of work that people want. And they’re letting you know.
🤩 You get butterflies every time a new dream company pops into your inbox. And to be honest, you’re still a little star-struck that a buyer from Anthropologie knows your name and wants to work with you!
👩🏼🎨 Your days are no longer spent working towards someone else’s dream. You wake up excited to work because your “job” is dreaming up collections, making art you love, and running a creative business on your terms.
💝 The icing on the cake? You’re able to comfortably provide for yourself and those you love with your full-time art income. It’s a dream come true to do what you love every single day.
Sound like a dream come true?
Let’s make it happen together. I’ll be here to guide you every step of the way.
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When You’re Stuck
"I think this course is great for you if you want to be licensed but have stalled anywhere between creating art and making money from it."
★ ★ ★ ★ ★
– Ellie P. -
Took the Intimidation Out
"I thought the whole process of creating collections was super complicated, and this course took away that belief and showed me how it can be done in a fun and zero complicated way.”
★ ★ ★ ★ ★
– Elsa M. -
Strong Structure and Depth
“I would not have created any of the collections without this course. Taking this class has brought me back to where I feel alive again! My creative spirit was in limbo. The program has jump-started my desire to put my art out there for others.”
★ ★ ★ ★ ★
– Shirley D. -
Helped Me Finish and Start Pitching
"This is the course that really helps and pushes me to finalize my portfolio and start pitching."
★ ★ ★ ★ ★
– Jenn Y. -
Clarity Around Style and Strategy
“I am finally realizing my style. No more spaghetti thrown at the walls. Cat’s insight into collections, pitching, and the industry as a whole has really helped me develop and strategize.”
★ ★ ★ ★ ★
– Patti B. -
Clear, Transparent Industry Guidance
”Cat is so generous and transparent with her knowledge of the industry. I saw improvements in my portfolio immediately. I would recommend this course to anyone looking to expand their art licensing work.”
★ ★ ★ ★ ★
– Jessica M.
Is The Art of Collections™ Right For Me?
First and foremost, The Art of Collections™ will teach you the art of business.
You won't learn any specific art skills or programs.
Rather, this is for developing artists who are looking to refine their portfolio, learn how to design marketable collections, grow their art licensing business, and make a full-time living from their art.
Artists of all media and styles are encouraged to join. This accelerator helps artists across the board make strategic collections and pitch them well. Whether you’re digital or analog, there’s a space for you here!
The Art of Collections™ is perfect for you if:
🫵 You’re a motivated artist looking for accountability and support to break out of your part-time side hustle and finally take your art business full-time.
💸 Your portfolio is stagnant and not getting much traction or sales. You need expert support to figure out how to make it more attractive to your buyers and clients.
👀 You have the skills to create brilliant illustrations and repeat patterns, but you're struggling to get your art in front of the right people.
💰 You have a growing body of work, but need guidance on how to make it commercially-viable and find the perfect brands to pitch it to.
🫶 You’re still working on finding your signature style and want support and mentorship as you grow.
⏳ You’re serious about building a full-time career or lucrative side-hustle as an artist and are willing to dedicate the time it takes to make it happen.
🤑 Ideally, you have a few sales and licensing collaborations under your belt, but business has been sporadic and unpredictable. You want help to make your income more consistent and dependable.
📊 You have the art skills, but you’re unsure about the business-side of things. You want to feel comfortable in negotiations, and don't want to come across as inexperienced when working with clients.
This isn’t a good fit for you if:
🩹 You're looking for a quick fix and aren’t willing to put in the work to grow your art business.
⌛️ You're a complete beginner with big surface design dreams, but you only have a few pieces of original artwork and don’t have time to create more.
🚫 You’re a hobbyist who isn’t interested in making money from your art.
❓ You’ve followed a few tutorials but don’t know how to create repeat patterns or original illustrations.
I've taught over 500,000 students.
For over 10 years, I’ve built a full-time career as an artist while traveling the world. I’ve grown my art licensing income to six figures a year—and that’s just from surface design alone, not even counting my teaching business!
I’m not sharing this to brag (it still makes me super uncomfortable to talk about), but to let you know that you’re learning from someone who’s actually still doing this for a living every day. I’ve “walked the walk,” and now, I’m here to show you how to do the same.
Nothing makes me happier than helping other artists find the freedom to do what they love. I’ve taught over half a million students, and now I’m excited to bring all my knowledge and experience to you through The Art of Collections™.
Join me for six months of support as I hold your hand and guide you step-by-step in creating collections that will take your art career full-time. You’ve got this! 💪
But will this really work for me?
If you’ve read this far, I know you’re interested but may still have a few nagging worries holding you back. Things like…
I’ve invested in other big programs that didn’t work out. What’s so different about this one?
The Art of Collections™ is going to get you to take action. Some courses give you all the information, but leave you to figure out the rest on your own.
I don’t want to leave you high and dry! I know how helpful it is to have a little bit of guidance from someone who has gone before you. So I’m going to be here to mentor and guide you through implementing what you learn.
You’ll not only have a clear roadmap to follow in this program, but you’ll also have accountability and mentorship for six months so you actually follow through.
Deep down, I’m worried that I may not be talented enough to make it in art licensing…
So many artists struggle with imposter syndrome, myself included! Often, this feeling comes when we’re constantly comparing ourselves to others in the industry.
In this program, you’ll learn to combat this by making marketable art that is true to your unique artistic voice. You’ll also learn the exact steps for choosing motifs with strong selling power.
As you build your collections throughout this accelerator, you’ll gain newfound confidence knowing that you are following the exact steps I followed to build a multi 6-figure art licensing career.
I’m so busy, I’m not sure I have enough time…
Do you have a few focused hours a week? That’s all you’ll need to make your full-time art dreams a reality. I totally get it if you’re working a day job or busy caring for family. But if you’re serious about growing your art business, it’s worth carving out the time.
The best part? This program focuses on the essential tasks you need to do to see progress. You’ll have a clear, simple goal each month instead of feeling overwhelmed by trying to do all the things.
The industry is saturated. I’ve been on POD sites for years and haven’t made a single sale. How do I know this will work?
The reason you may be seeing slow sales isn’t solely because the industry is saturated. It’s because you haven’t found the right “home” for your artwork.
I’ve been following a lot of emerging artists, and the ones who are growing and making sales have a few things in common:
They have a cohesive and clear body of work, they’ve found the companies and customers that are the right fit for their work, and they’re prolific in the amount of art they create.
We address all three of these in The Art of Collections™ so you’ll be able to confidently find your place in this industry.
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A Complete Foundation in Licensing
"I have learnt everything I know about surface pattern design and licensing through The Art of Collections. So far, I have created 4 full collections and several mini ones. Cat for is the most generous mentor anyone could ask for."
★ ★ ★ ★ ★
– Bhagyashree L. -
Gave Me Momentum Again
”In just a month I completed my first art collection. This is huge for me because it's something I struggled to get started on for years due to lack of clarity and direction. With confidence, I can recommend this class to other artists wishing to learn about art licensing.”
★ ★ ★ ★ ★
– Nino F. -
More Than Just Making Art
”I love that the course is focused on the specific theme of making collections. Getting so deep into a specific topic made me FINALLY understand how to do it. But more than that, I also learned how to deal with clients and what to expect from deals. Even just how the platform is structured makes this course so worth taking.”
★ ★ ★ ★ ★
– Luana A. -
Steady Progress With Support
“I’m finally feeling good about the progress I’m making and I couldn’t have done it without this community.”
★ ★ ★ ★ ★
– Nat W. -
Momentum I Didn’t Have Before
“Since joining, I have created 3 collections. That's more finished artwork than I've done in the last 3 years.”
★ ★ ★ ★ ★
– Karen P. -
A Finished Portfolio at Last
“I tried to make a portfolio all last year and struggled. The fact that I put this together after just 4 months of being a part of this community. I could cry, I’m so excited about it.”
★ ★ ★ ★ ★
– Sharell K.
You don’t have to wait years to see traction.
A month or two from now, you could be posting about your new licensing deal in The CatCoq Collective™. 😉
With the right structure, support, and guidance, you’ll be amazed at how quickly things can change.
What Makes The Art of Collections™ Different?
This isn’t just another art course.
It’s a hands-on, business-focused accelerator designed to get you real results, whether you're just starting or ready to scale.
Works with your medium + style
No matter what tools you use or how your art looks, this program shows you how to create commercially appealing collections that align with your unique voice (and grow with you over time).
Mentorship from someone who’s already doing it
No gatekeeping here! I transparently share the knowledge I’ve learned over my decade in the industry and don’t hold anything back. You’ll feel like you’re sitting right beside me as I walk you through the exact steps I took (and continue to take) to build a 6-figure art licensing business.
6 months of focused, structured momentum
This isn’t a binge-it-and-forget-it course. You’ll get monthly action steps, expert guidance, and direct feedback from me and our community for six full months so you’re supported every step of the way.
Make art that gets you paid
You already have the talent, now let’s build the portfolio and plan that turns your work into income. You’ll create art that clients want to license and feel confident pitching to brands. With your newfound knowledge, you could be landing licensing deals in no time!
FAQs
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Right now! The Art of Collections™ is officially open for enrollment. Doors close on Tuesday, February 10 at 11:59 pm EDT. 🔔
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The Art of Collections™ officially kicks off on Wednesday, February 11th with our Welcome Live Call. You’ll get access to the educational content and the community immediately after signing up.
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You have lifetime access to the course content and 6 months of access to the community, The CatCoq Collective™.
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Portions of it are! The recorded program videos are entirely self-paced, so you can watch the videos on your own schedule. We also have a monthly live call and an active & engaged community, so you can interact with your classmates and get all your questions answered. 💪
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No. This is the only place to access The Art of Collections™. This program contains more business education than I've ever shared before plus six months of structured support through a private high-level community.
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Nope! The Art of Collections™ is not software-specific. You can use whatever art medium and software you prefer.
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Nope! This isn’t a drawing class, and it's not specific to one single art medium. The Art of Collections™ is inclusive for all artists, no matter what artistic medium you prefer.
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The Art of Collections™ is $1,997 when you pay in full or $367/month for six months. This will unlock lifetime access the program videos (7+ hours) as well as six months of access to structured support and mentorship through our community.
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The Art of Collections™ is designed for artists at various stages of their creative journey.
Whether you're an emerging artist building your first portfolio or an established designer looking to refine your collections, this program meets you where you are. We welcome artists with different levels of experience – from those creating their initial commercial work to those who've already secured art licensing deals.
What matters most is your commitment to growth, your willingness to challenge yourself, and your dedication to developing a strong, cohesive portfolio that attracts art directors and potential clients.
While the program offers advanced strategies, our curriculum and community support artists through every stage of portfolio development. You'll receive personalized guidance, monthly collection challenges, and comprehensive training designed to elevate your art licensing potential.
Not sure if you're ready? We recommend starting with our free blog resources and bite-sized classes. When you're ready to take a significant step forward, The Art of Collections™ will be here to accelerate your creative business.
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Yes! This program is for you if your goal is to grow your art business and make a thriving full time income through surface design and art licensing.
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Absolutely okay! You don’t need to have created a collection before to join.
This program is beginner friendly, and many students come in having never made a collection at all. Inside the program, we walk through the strategies for creating strong, intentional collections and how to think about them in a marketable way.
A lot of students create their very first collection while they’re inside the Collective by following our monthly briefs, alongside others who are doing the same thing.
Some members are brand new, some have made collections before, but everyone is learning how to optimize and strengthen their work.
If you’ve never created a collection, you’re not behind. You’re in exactly the right place to start.
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Great question. When I first launched this program, I offered extended community access as part of my inaugural round. It was my way of testing things out and gathering feedback while we built the foundation together.
Now that the program is well-established and streamlined, community access is more focused: six months of support, feedback, and connection inside the CatCoq Collective™.
This gives you more than enough time to get traction, build momentum, and take full advantage of everything offered. Future launches may include even shorter access, so if you're thinking about joining, now's the time to get the most value.
You’ll still get lifetime access to all course videos inside The Art of Collections™.
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This program is for dedicated artists who are ready to get serious about taking their career to the next level. In order to get the most value out of this accelerator, you’ll want to have enough time to create an entire collection or mini-collection each month, participate in our community, and actively pitch your work. I’ll go through exactly how to do that in the program. I’d say that you need to carve at least a few hours a week to get the most out of this accelerator.
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My team and I will be happy to answer your questions. Just shoot us an email at hello@catcoq.com
Ready to Make Your Art Dream a Reality?
Join The Art of Collections™ today to transform your portfolio, land consistent licensing deals, and build the full-time art career you’ve always dreamed of!
✔ 7+ hours of educational video content
✔ 6 months of structured support and mentorship
✔ Live monthly calls with Cat and the community
✔ Portfolio reviews, peer feedback, and mentorship
✔ Monthly collection challenges based on trends and high-volume art licensing categories
✔ A supportive community of artists you can trust
✔ A clear, step-by-step roadmap for success
Pay in full
to save!
Single Payment
$1,997
one-time payment
Popular
6 Monthly Installments
$367
per month for 6 months
($2,202 total investment)
🔔 Doors close Tuesday, July 29 at 11:59 pm EDT. 🔔
Once doors close, they won’t open back up until 2026.
Your purchase is fully secured with a risk-free 14-day money back guarantee if you decide The Art of Collections™ isn't a good fit for you.
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Still have questions? My team and I will be happy to answer them!
Just shoot us an email at hello@catcoq.com